The Importance of Digital Marketing : SEO & SMM

This article highlights ‘The Importance of Digital Marketing : SEO & SMM’. It is widely known, “Marketing embeds your product in the mind of a prospective client”. The stronger is the imprint, the likelier it is that the buyer will choose your product over your competitor’s. It is rightly said that Good Marketing makes you talk the language of your customer. Therefore, in this era of digitization, Digital Marketing is the most relevant way to understand your customer! And consequently, the main components of Digital Marketing :SEO & SMM hold the key to successful marketing campaign.

Why should we use Digital Marketing : SEO & SMM?

A fact list of internet traffic highlights the relevance of digital marketing (Ref – https://www.websitehostingrating.com/internet-statistics-facts/):-

• There are around 2.77 billion social media users 
• 81% of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing
• 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others
• Facebook shows the most powerful social media e-commerce statistics, sending a massive 60% of all e-commerce referrals
• Top brands on Instagram are seeing a per-follower engagement rate of 4.21%
• People spend an average of 2 hours and 15 minutes per day on social media networks
• Over 2 billion messages are exchanged between brands and users each month

With so many people online, it’s essential for businesses to be online as well. As our online presence continues to grow, the way we make online purchases will continue to evolve. Digital marketing is important because more and more consumers are online; digital marketing is an immediate way to reach them. Traditional marketing can no longer reach people quite like digital marketing.

Identify the Digital Marketing platform that works for you

The question that arises then is whether one needs to be visible in all the all the available platforms? And also, does one then need to spend a fortune in creating a strong imprint in the minds of the Target Audience? Not really! Identifying the right delivery platform is critical in this context. Do your client spend considerable time on search engines looking for products? Are they active on social platforms? Do they prefer e-mails to do business? Are they active on Whats App? The answers these questions determine the best delivery platform for you.

Which Digital Marketing platform is the best for you?

Companies, on an average, are now spending upwards of 25% in Digital Marketing. The most prominent spend is on SEO. Most of the buyers use one of the search engines to select a product. Companies, thus, want to be the first ones to be noticed amongst their peers in search results. 70% of the visitors limit their search to the first 5 listed results and Consequently, all businesses are increasingly investing in SEO to improve on their search rankings. The spend on SMM is also increasing mainly due to the visibility to the the sheer number of social media users. , Similarly, Social Media Marketing (SMM) is another critical platform. Facebook with more than 2.5 billion users has become one of the strongest mediums for marketing. Likewise, Instagram, Pinterest, LinkedIn have also gained considerable significance in the marketing domain.

It is thus important for companies to find digital media partners who have expertise in all major platforms. Mere knowledge of operating on these platforms is only half the battle won! In-depth analysis of the markets, understanding the competition and future trends, choosing the right strategy to connect with buyers can not be highlighted enough. The marketing partner should not only have the know how of using all the platforms but should have the ability to form the correct strategy to optimize the technical knowledge gainfully. https://ilizien.com/